Monthly Archives: March 2011

Pop up case study: The Big Cheesy, a grilled cheese competition in Nolita

Even with 1.6 million people in Manhattan, there’s rarely a grilled cheese party. The comfort food that gained popularity during the Great Depression doesn’t do well as a restaurant’s main dish either. Ludlow Street’s Grilled Cheese NYC closed down in ’06 after six years of fair to moderate success. Make a grilled cheese the main […]

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