Pop-Up Event Case Studies

Get inside Openhouse’s head and check out our case studies of pop ups and media campaigns. We break down our pop up strategy, execution, success and surprises. For better or wurst.


Bowery’s the Spot for Classes

Bowery’s the Spot for Classes

The 168 Bowery space is an intimate setting that’s great for classes, whether it be for cooking or crafts or something completely new and unique.

Case Study

Indoor Parks at Openhouse

Indoor Parks at Openhouse

A lot of planning and preparation goes in to transforming the space into a park, but we've got it nailed down to a science.

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‘Being’ by Wines of Corsica

‘Being’ by Wines of Corsica

Recently, Vins de Corsica came to us with their plan to hold a collaborative wine and art exhibition, combining both types into one lovely happening.

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Startup Launch Events at Openhouse

Startup Launch Events at Openhouse

Openhouse venues are great spots for startup launches. Our spaces are blank canvases that can quickly easily be transformed to work with your brand's image.

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201 Mulberry Skate Park

201 Mulberry Skate Park

There’s no free skateboard ramp in downtown Manhattan so we teamed up with Quiksilver and Autumn Skate Shop to build one

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Tastings at Mulberry

Tastings at Mulberry

Who doesn't love a good tasting event? Getting to try a bit of everything and coming back for more of your favorites, it's a recipe for a good time.

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Temporary Art Galleries at Openhouse

Temporary Art Galleries at Openhouse

Our venues are built to accommodate great art. That means all-white spaces, set up ready to hang our client's pieces and present them as they were meant to be seen.

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The Big Cheesy 2012

The Big Cheesy 2012

The Big Cheesy returns with 1,200 guests, seven sandwiches, one champion and a voting scandal.

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Gaggenau’s ICFF Pop Up

Gaggenau’s ICFF Pop Up

The iconic German kitchenware brand doesn’t use social media, so we took the reigns. The result was a packed opening-night party, a lively photo contest and robust engagement.

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Manhattan Pop-Ups

Manhattan Pop-Ups

Last year Purina came to us with an idea to create New York’s first Cat Café. They needed a space where they could serve warm drinks and snacks and have a separate area for the kitties.

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The Big Cheesy 2011

The Big Cheesy 2011

Openhouse invented The Big Cheesy pop up to celebrate America’s underrated comfort food.

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Park Here 2011

Park Here 2011

Openhouse’s indoor pop-up park gave New Yorker’s a winter escape, movie nights and plenty of food vendors

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Playbeautiful

Playbeautiful

In summer 2010, we built a stadium, mini soccer field and cantina for the World Cup in South Africa

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Openhouse: Trusted by top global clients, surprising affordability