NYC Event and Product Launch Space

Products are launching all the time and they need a place to do so. That’s where Openhouse comes in. Our spaces are set up so they can easily be changed to fit a brand or products vibe. And if you are looking to combine that product launch with a little party, we’ve got you covered.

Our 201 Mulberry space is the perfect NYC product launch space if you’re product is on the larger size or your guest list is. Since everything is painted white, whatever product you are launching really gets to shine and you are able to decorate and set up on a blank canvas.

We’ve previously worked with BMW, Cadillac and Mercedes, bringing cars into the space to showcase it’s launch. This has been done two ways, one by driving the car through our street level front doors and another by removing the glass window in the facade and then driving the car through. Capacity wise, you can have 250 people in the space at one time. 201 Mulberry space also has a kitchen space incase you want to serve finger foods and drinks while launching.

While the 201 Mulberry space is a good match for the larger product launches, that’s not all it can do. Clients have booked the space to help launch all types or products, campaigns and collaborations. In the past we’ve worked with Nerf, Google, Incase, Under Armour, Macy’s and Salvatore Ferragamo, all hosting very different types of product launches and launch parties.

If you are looking for a rustic and edgy space for your NYC product launch event space, then look no further than our 168 Bowery space. At 2,000 square feet, a product launch event will be more intimate. While one side is an all white event space with large windows, the other half is a cafe with an open kitchen. The kitchen was created from scratch by Tri-Lox, a brooklyn based design and build company and made from a reclaimed bowling alley and rooftop water towers. Pretty cool eh?

Whether you’re looking to bring in a car to a space or just host a cocktail party, our spaces can accommodate your product launched! 

Openhouse: Trusted by top global clients, surprising affordability