Pop up case study: The Big Cheesy, a grilled cheese competition in Nolita

Even with 1.6 million people in Manhattan, there’s rarely a grilled cheese party. The comfort food that gained popularity during the Great Depression doesn’t do well as a restaurant’s main dish either. Ludlow Street’s Grilled Cheese NYC closed down in ’06 after six years of fair to moderate success. Make a grilled cheese the main attraction at a pop up, … Read More

Pop-up case study: Creating New York’s first pop-up park with Park Here

New York winters are nasty, brutish and long. Park Here was a nice alternative, not just from winter, but also from the endless string of shopping pop ups around Christmas. Instead of more sales, Openhouse created an indoor space that was free to the public during the day and full of private events at night.

Safa Samiezade’-Yazd weighs in on park here

“With temporary retail spaces all the rage for start-up boutiques and bigger chains already looking to experiment with new locations, Openhouse Gallery has already made a name for itself in the business world as New York City’s only pop-up rental venue.” Safa Samiezade’-yazd, Care 2

The New York Daily News features Park Here

“The brainchild of the people behind Openhouse Gallery – a creative space that holds and hosts events – the indoor park has been a hit since opening earlier this month.” David Yi, New York Daily News