Pop-Up Event Case Studies
Get inside Openhouse’s head and check out our case studies of pop ups and media campaigns. We break down our pop up strategy, execution, success and surprises. For better or wurst.
Startup Launch Events at Openhouse
Openhouse venues are great spots for startup launches. Our spaces are blank canvases that can quickly easily be transformed to work with your brand's image.
Bowery’s the Spot for Classes
The 168 Bowery space is an intimate setting that’s great for classes, whether it be for cooking or crafts or something completely new and unique.
Manhattan Pop-Ups
Last year Purina came to us with an idea to create New York’s first Cat Café. They needed a space where they could serve warm drinks and snacks and have a separate area for the kitties.
Temporary Art Galleries at Openhouse
Our venues are built to accommodate great art. That means all-white spaces, set up ready to hang our client's pieces and present them as they were meant to be seen.
Tastings at Mulberry
Who doesn't love a good tasting event? Getting to try a bit of everything and coming back for more of your favorites, it's a recipe for a good time.
‘Being’ by Wines of Corsica
Recently, Vins de Corsica came to us with their plan to hold a collaborative wine and art exhibition, combining both types into one lovely happening.
Indoor Parks at Openhouse
A lot of planning and preparation goes in to transforming the space into a park, but we've got it nailed down to a science.
201 Mulberry Skate Park
There’s no free skateboard ramp in downtown Manhattan so we teamed up with Quiksilver and Autumn Skate Shop to build one
Playbeautiful
In summer 2010, we built a stadium, mini soccer field and cantina for the World Cup in South Africa
Park Here 2011
Openhouse’s indoor pop-up park gave New Yorker’s a winter escape, movie nights and plenty of food vendors
The Big Cheesy 2011
Openhouse invented The Big Cheesy pop up to celebrate America’s underrated comfort food.
Gaggenau’s ICFF Pop Up
The iconic German kitchenware brand doesn’t use social media, so we took the reigns. The result was a packed opening-night party, a lively photo contest and robust engagement.
The Big Cheesy 2012
The Big Cheesy returns with 1,200 guests, seven sandwiches, one champion and a voting scandal.
