Openhouse has created and hosted the most pop ups in the world. Explore our client list and some of the projects they’ve worked on at our spaces. From Google to Gaggenau, Under Armour to UrbanDaddy, there’s no brand we can’t accommodate.

All Saints

All Saints invited magazine editors, writers and bloggers to preview the brand’s Autumn/Winter fashion line. Spring 2012


As part of the New Museum’s Festival of Ideas for a New City, Audi created a 50-foot model of Manhattan, hosted gobally-renowned architects and seminars in its week-long pop up. Spring 2011.

Austria Pop up

Openhouse worked with Austria to conceptualize, position and promote the three-week Austria Pop-Up Store, which included live orchestra, exclusive dinners and a recreated Sacher Cafe complete with torte. Fall 2011.


To test the response of current Bentley owners and owners of high-end SUVs to the idea of a Bentley SUV, the car company featured the concept car and a team of market researchers. Spring 2012.


C.O. bigelow created a beauty lounge at openhouse to present its new line of products for new york magazine editors. Fall 2008.

BMW + Essence

BMW and Essence teamed up for The Art of Giving party celebrating Holly Robinson-Peete and Gelila Assefa Puck’s prolific philanthropy. Summer 2011.

Cheeses of France

Cheeses of France Pop-Up Cafe pop up and press party attracted more than 1,400 guests in one day and included Top Chef Ash Fulk, Kelly Ripa and other cheeseheads. Fall 2011.


Converse chose openhouse for its 1hund(red) gala and art gallery. The lifestyle brand tapped artists to design 100 pairs of shoes as part of a fundraising campaign to battle hiv/aids in africa. Spring 2008.


Openhouse worked with CBS Interactive to promote the CNET Gotham pop up through satellite food trucks. CNET Gotham brought its digital holiday guide to life for a weeklong tech-stravaganza. Fall 2011.

Decades Inc

World-leading vintage shop Decades launched their Rent The Runway collection, Bravo TV began filming their new feature on Cameron Silver and Christos Garkinos. Spring 2012.

Def Jam

Jay-Z and Kanye West popped up at Openhouse to release Watch the Throne before the CD hit stores. Jay-Z even brought his Maybach in the space. Summer 2011.


Dell’s Create Work Inspire pop up featured Dell’s new XPS 14z laptop, an opening party and seminars from partners like Gen Art and Paul Seftel. Summer 2011.


Openhouse hosted the first night of Diesel’s national tour promoting its only the brave fragrance. Keystone design union re-imagined the space to give Openhouse the signature design. Spring 2009.

Edible Manhattan

An Openhouse partner, Edible hosts frequent food festivals including Good Dairy, Festival of 7 Ingredients and Good Meat. Spring 2011, Summer 2011, Spring 2012.


Openhouse’s furniture partner loads us with imaginative lounge furniture and social media support so that we can create the most dynamic pop ups possible.


We provided the startup electric bike company with a space, marketing and PR at deep discounts so they could have a NYC home to launch from. Summer 2011.

Ford Models

Ford Models President Katie Ford teamed up with artist Ross Bleckner for a party and silent auction that raised $125,000 for the AIDS Community Research Initiative of America. Summer 2008.

Foundation World

Openhouse hosted Tokyo-based brand and photo agency Foundation World’s artistic fundraiser for Tsunami victims. Spring 2011.


Gaggenau recreated its factory for a pop up and press preview featuring Daniel Boulud to showcase its new line of stovetops. Spring 2012.


Gilt groupe worked with Openhouse to create a gilt members-only sample sale. Spring 2010.


Google choose Openhouse as its home base for the Google wave launch party in new york city. Winter 2010.


Emily Blumenthal’s thriving startup popped up at Openhouse with a handbag sale, cocktail reception and instructional seminar for aspiring designers. Summer 2011.


Looking to reach New York’s hip Hispanic market, Heineken hosted The Spot, a three-week pop up filled with concerts, a digital art battle, weekend lounges and, of course, plenty of suds. Summer 2011.


Incase chose Openhouse gallery to host the launch of incase for Andy Warhol, a line of cases for apple products. Spring 2011.

Indelible Design

The creative agency presented the physical manifestation of the digital and interactive world with its Unintended Consequences exhibit. Winter 2010.

Joseph Nahmad Contemporary

Art dealer Joseph Nahmad hosted Roy Nachum’s Blind exhibit and Michael Sagato’s Delirium Tremens art openings and exhibit at Openhouse. Fall 2011 + Spring 2012.


Macy’s launched its collaboration with Vogue editor Anna Dello Russo by hosting a celebrity-studded party at Openhouse. Summer 2011.

Mercedes Benz

Mercedes worked with Openhouse to create a viewing lounge and restaurant, accompanied by live music, for its new r-class. Summer 2010.


Microsoft introduced its Xbox game DJ Hero to the New York City media at Openhouse. Fall 2009.

NY Press Photographers Association

Openhouse donated 201 Mulberry to the New York Press Photographers Association’s weeklong showcase of award-winning photography from metro-area photojournalists. Summer 2011.


Proctor & Gamble used Openhouse as a training facility for its New York-based health and beauty staffers. Summer 2011.

Peanut Butter

Celebrating National Peanut Butter month meant creating a peanut butter museum and opening it to the public. Kids rejoiced! Winter 2011.


Pepsi went on tour for its Pepsi Proper Pop Up. For its New York City Pop Up location, the brand chose Openhouse. Winter 2008.


Piaget created a magical evening for private guests out of Openhouse Gallery’s blank canvas. Winter 2007.


Gap’s Piperlime teamed up with Rachel Zoe for a holiday shopping pop up showcasing Zoe’s favorite fashion and accessories. Winter 2011.


For Pulse’s inaugural Los Angeles-based art fair, Openhouse created the VIP lounge with our trademark park design. Fall 2011.


We created Puma Social Ping Pong Tourney with New York agency joao at Park Here, the indoor pop-up park. Winter 2011.


Quiksilver and Openhouse brought a skate ramp to Soho for eight days of riding, art shows and competitions. Summer 2009.

Relative Mo

A frequent Openhouse client, PR company Relative MO showcases its fashion brands to New York editors. Winter 2011 + Summer 2011.


As part of a campaign to reposition the urbanwear brand for surburban America, Rocawear transformed Openhouse into a Midwest tailorshop. Summer 2011.

Rolling Stone

Openhouse brought on Rolling Stone to host a series of concerts and wine tastings at Park Here 2012. Sets included Gary Clarke. Jr, Deer Tick, Ximena, Freelance Whales. Winter 2011.


Roxy combined Natalie Linden’s surf girl Roxy book-signing with a silent auction for the Quiksilver and surfrider foundations. Spring 2008.

Saatchi & Saatchi

Saatchi & Saatchi chose Openhouse for its client luncheon. Fall 2009.


Salvatore Ferragamo Parfums launched its first cult collection fragrance incanto bloom at Openhouse. for the fragrant Pop Up, Ferragamo partnered with fly16x9 and Light Harvest Studio. Winter 2010.


Saucony’s ambitious press preview included treadmills with realtime posture displays, a podiatrist, running coaches and an array of minimalist shoe designs. Spring 2011.


Sephora transformed Openhouse to a princess’ dream come true to present a new jewelry line by Trina Tarantino. Winter 2009.


Shiseido hosted a public pop up and editor showcase to celebrate 140 years of cosmetics. The event included an interactive timeline, a preview of upcoming products and free hand massages. Spring 2012.


Four Clinton Global Initiative-sponsored Harvard grads made a soccer ball that generates and stores electricity. They popped up at Openhouse to showcase the creation. Summer 2011.


Forbes Travel Guide rebranding as Startle by throwing a party at Openhouse and inviting four- and five-star chefs and hoteliers. Norah Jones performed live, too. Fall 2011.


Streetwater Arts’s Big Lobby Art popped up for two days featuring gigantic installations, signed Salvatore Dali prints and a vibrant opening party. Winter 2012.

Under Armour

Under Armour launched its Are You From Here? ad campaign with a party celebrating NBA stars Brandon Jennings, Derrick Williams, Greivis Vasquez and Kemba Walker. Fall 2012.


During openhouse’s park here public park pop up, Urban Daddy hosted movie and dinner nights for their perks members. Winter 2011.

Openhouse: Trusted by top global clients, surprising affordability