On Wednesday July 18th from 12pm-7pm, House of Exposure will be introducing their newest product The Helmut Red lipstick. House of Exposure’s creative director Periel Aschenbrand, The Lipstick Queen Poppy King, and model and casting agent of Elite Jenny Shimizu have teamed up and created a lipstick that pays homage to German photographer Helmut Newton.

Poppy King developed Helmut Red lipstick with a high pigment red with blue undertones making it a compliment to any skin tone. The universal lipstick with the look and sheen of a 1980’s red but fragrance free with no gloss application needed, unlike most reds.

Helmut Red is a limited edition and is packaged in a vintage Kodak film roll canisters, a tribute to Helmut Newton. It has received reviews in Vogue Greece, Racked LA, New York Magazine’s Best Bets, Rose Apodaca, The Bryne Notice, Into The Gloss and Marie Claire. The Helmut Red Limited Edition lipstick sells at $25 and can be purchased on July 18th at the pop up at Openhouse 201 Mulberry.