Last Wednesday, July 18th House of Exposure added a splash of red to Openhouse. The Helmut Red pop up shop came to 201 Mulberry and brought femininity and creativity with their new lipstick. The limited addition Helmut Red lipstick, in honor of Helmut Newton, was on display throughout the pop up and on dozens of pouty lips. The creator of the lipstick Poppy King was in attendance along with Periel Aschenbrand, Eran Shakine, and the lips of Helmut Red model Jenny Shimizu. Guest enjoyed the chance to play and pout in Helmut Red, check out the pics courtesy of Michael Webber.