The Arab Spring is over, Sheep’s Meadow is dead, cold is coming, but Openhouse’s revolutionary pop up brings summer back to winter again! Park Here, the indoor pop-up park that kept 50,000 seasonally-affected New Yorkers and millions of digitally-affected Internet readers warm, happy and smiling comes back for version 2.0.
This year, the park kicks off at the start of holiday season, December 6, with a music festival organized and presented by none other than the iconic Rolling Stone magazine. UrbanDaddy, who’s been with us since the beginning, will be our official Park Perks Department. They’ll be providing access to a slew of exclusive events, pop ups and parties. Think archery, speed dating and slumber parties, scotch tastings and bocce ball in bikinis. Fatboy returns as our official seating partner.
For those of you who missed the most viral pop up in the short history of pop ups, we invite you to get involved in Park Here. Open from Dec. 6-Feb. 15, we’re providing you with the most creative landscape to create a pop up, host an event, throw a holiday party, book the park privately or shoot an editorial spread. In collaboration with our partners, Openhouse will provide triple-A media exposure in addition to the social media bonanza our guests create. Park your brand here for a day, a night, a week or the whole season.