There’s nothing we like better than curating unique experiences. Pop ups are about experiences, and at Openhouse Gallery, we’re always working on making pop ups into an art form. Not the dusty easel-and-paint type of art – the landscape art that wraps you in an artistic experience. Nature does a pretty good job at that – from the snow-capped Rocky Mountains to the endless Atlantic beaches – so for the PULSE Contemporary Art Fair in Los Angeles, we decided to mimic her.
PULSE invited us to curate the VIP Lounge at its inaugural LA fair where they feature emerging contemporary artists. PULSE, which has made a name for itself in New York and Miami is breaking into LA market for the first time. Sixty art galleries from around the world are showcasing the upstarts and the art fair includes Pulse Projects’ large sculptures, installations and performances; videos curated by Todd D. Smith, Marina Fokidis, Magde Gonzalez-Mora, Bill Arning and Christopher Eamon.
Instead of plastering the walls with Openhouse Gallery logos and strewing swag bags everywhere, we recreated a park with the help of Cali-based companies NatureMaker and Fleuretica. Friday through Monday, the VIP Lounge will be decked out with beautiful grass, park benches, bird houses, flower arrangements and a central tree by NatureMaker that looks like a CGI creation from Lord of the Rings.
The VIP Lounge is not just a pleasant, artistic way to connect with PULSE VIPS and gallerists, it’s a preview of our Pop-Up Park at Openhouse Gallery. The Pop-Up Park enters its second year here (read about last year’s park) and runs from Dec. 5-Feb. 15.
Photos by Aamina Ganser.
Greg Spielberg | September 29 2011