We head to L.A. to curate the PULSE Contemporary Art Fair VIP Lounge

There’s nothing we like better than curating unique experiences. Pop ups are about experiences, and at Openhouse Gallery, we’re always working on making pop ups into an art form. Not the dusty easel-and-paint type of art – the landscape art that wraps you in an artistic experience. Nature does a pretty good job at that – from the snow-capped Rocky Mountains to the endless Atlantic beaches – so for the PULSE Contemporary Art Fair in Los Angeles, we decided to mimic her.

PULSE invited us to curate the VIP Lounge at its inaugural LA fair where they feature emerging contemporary artists. PULSE, which has made a name for itself in New York and Miami is breaking into LA market for the first time. Sixty art galleries from around the world are showcasing the upstarts and the art fair includes Pulse Projects’ large sculptures, installations and performances; videos curated by Todd D. Smith, Marina Fokidis, Magde Gonzalez-Mora, Bill Arning and Christopher Eamon.

Instead of plastering the walls with Openhouse Gallery logos and strewing swag bags everywhere, we recreated a park with the help of Cali-based companies NatureMaker and Fleuretica. Friday through Monday, the VIP Lounge will be decked out with beautiful grass, park benches, bird houses, flower arrangements and a central tree by NatureMaker that looks like a CGI creation from Lord of the Rings.

Pulse Contemporary Art Fair VIP Lounge by Openhouse Gallery

We took a different take on a PULSE VIP Lounge by creating a pop-up park with NatureMaker and Fleuretica.

The VIP Lounge is not just a pleasant, artistic way to connect with PULSE VIPS and gallerists, it’s a preview of our Pop-Up Park at Openhouse Gallery. The Pop-Up Park enters its second year here (read about last year’s park) and runs from Dec. 5-Feb. 15.

Photos by Aamina Ganser.

Greg Spielberg | September 29 2011
greg@openhousegallery.org

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PULSE Contemporary Art Fair LA VIP Lounge by Openhouse Gallery

PULSE Contemporary Art Fair LA VIP Lounge by Openhouse Gallery

Loving the open PULSE VIP Lounge design which allows viewers to peek in and guests to peek out.

PULSE Contemporary Art Fair LA VIP Lounge by Openhouse Gallery

The PULSE Contemporary Art Fair features 60 galleries from across the globe.

PULSE Contemporary Art Fair LA VIP Lounge by Openhouse Gallery

A PULSEr takes a much-needed break on set-up day, Thursday at PULSE.

PULSE Contemporary Art Fair LA VIP Lounge by Openhouse Gallery

Pop-up urban landscape.

PULSE Contemporary Art Fair LA VIP Lounge by Openhouse Gallery

POPsicles by Dean Project.

PULSE Contemporary Art Fair LA VIP Lounge by Openhouse Gallery

PULSE Contemporary Art Fair LA VIP Lounge by Openhouse Gallery

PULSE Contemporary Art Fair LA VIP Lounge by Openhouse Gallery

TV's pop-culture flow chart from Melrose Place to Freddy Krueger.

PULSE Contemporary Art Fair LA VIP Lounge by Openhouse Gallery

PULSE Contemporary Art Fair LA VIP Lounge by Openhouse Gallery

What's Pain backwards? Pleasure.

PULSE Contemporary Art Fair LA VIP Lounge by Openhouse Gallery

PULSE Contemporary Art Fair LA VIP Lounge by Openhouse Gallery

Behind the scenes, art is a lot of hard work.

PULSE Contemporary Art Fair LA VIP Lounge by Openhouse Gallery

PULSE Contemporary Art Fair LA VIP Lounge by Openhouse Gallery

Artist statement: The Southern Hemisphere is primarily comprised of Grateful Dead fans.

PULSE Contemporary Art Fair LA VIP Lounge by Openhouse Gallery

PULSE Contemporary Art Fair LA VIP Lounge by Openhouse Gallery

An absolutely tremendous sculpture at the PULSE Contemporary Art Fair in Los Angeles.

PULSE Contemporary Art Fair LA VIP Lounge by Openhouse Gallery

PULSE Contemporary Art Fair LA VIP Lounge by Openhouse Gallery

A group of artists does the Fathead thing but with a bit more flair.

PULSE Contemporary Art Fair LA VIP Lounge by Openhouse Gallery

PULSE Contemporary Art Fair LA VIP Lounge by Openhouse Gallery

Thank you, NatureMaker + Fleuretica, for helping us provide a twist on the typical VIP lounge!

PULSE Contemporary Art Fair LA VIP Lounge by Openhouse Gallery

Check out Aamina’s installation video too!

 

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