Rocawear’s Nolita Pop Up at Openhouse brings an old-school tailor aesthetic

Rocawear launches pop up in Nolita at Openhouse Gallery the New York pop-up space

Rocawear's pop up at Openhouse Gallery. The space was designed by Gille Mills.

Rocawear launches pop up in Nolita at Openhouse Gallery the New York pop-up space

Rocawear is renegotiating its brand to appeal to a wider audience.

Rocawear launches pop up in Nolita at Openhouse Gallery the New York pop-up space

Mills' aesthetic plays off an old-school tailor shop feel partially inspired by his Memphis roots.

Rocawear launches pop up in Nolita at Openhouse Gallery the New York pop-up space

Throw-back Roc.

Rocawear launches pop up in Nolita at Openhouse Gallery the New York pop-up space

Rocawear didn't put their name on the Openhouse Gallery facade, but they reserved white space for the new logo to get some power.

Rocawear launches pop up in Nolita at Openhouse Gallery the New York pop-up space

Gille Mills, designer of the Rocawear pop up at Openhouse Gallery, was inspired by Michael Smith's design at the Ace Hotel in Palm Springs.

Rocawear launches pop up in Nolita at Openhouse Gallery the New York pop-up space

Threads - the roots of fashion.

Rocawear launches pop up in Nolita at Openhouse Gallery the New York pop-up space

Mills + Rocawear took the American flag and made it black and white. A classic reinterpretation.

Rocawear launches pop up in Nolita at Openhouse Gallery the New York pop-up space

All they need is a silver lunch tin.

Rocawear’s Style Suite at Openhouse Gallery renegotiates Rocawear’s position as an urban brand.

Greg Spielberg | June 27 2011
greg@openhousegallery.org | 207.522.6715

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