NYC POP-UP EVENT SPACES
New York’s first pop-up location: Openhouse is the original New York pop-up location because we believe in collaboration and co-creation. Real estate without vibrant tenants is the rust belt. An event without audience involvement is a bunch of mean-muggers. A brand without emotional attachment is unrequited love. Openhouse’s pop up space is geared to maximize participation so that our fans remember spending quality time with your brand. It’s the beautiful win-win of having our own pop-up location – and we’d like to share this pop-up space with you. Pop ups are not a trend. They’re not even trendy. Pop ups are a classic blend of advertising, experiential marketing and social engagement. Bring your audience a once-in-a-lifetime experience, wrap them in branded info, let them meet the people behind the product. That’s unmatched community engagement, and Openhouse is your permanent ally. Want to be the highlight of a New Yorker’s day? Build her a beautiful pop up. Need to coax influential magazine journalists out of their cubicles? Invite them to an intimate pop up parlor. Interested in driving immediate product sales? Openhouse is your vehicle for breathtaking pop-up stores that blow old-school retail’s dusty shelves off their rusty hinges. See how Sephora turned Openhouse into a beautiful New York pop-up lounge. Or how JC Penney invited stylish New Yorkers to preview their upcoming fashion lines.
We know locals can be blase about New York events, but they don’t ignore an Openhouse pop up. For instance, we teamed up with Quiksilver to create 201 Mulberry Skate Park, an eight-day pop-up space. Suddenly, in the heart of Nolita, New Yorkers were riding a skate ramp built by professionals. We worked out the legal codes, the waivers, the spatial reasoning; Quiksilver got the ramp built and fans got free rides from morning till evening. The pop-up location included a pop-up retail space to sell boarding gear, a late-night art show and a skate competition with great Apple prizes. Talk about a New York pop up! There it was for a week, and then it was gone like Keyser Soze down Mulberry Street with a slight limp from ramp burn. The memories, the branded pictures, the original video series remain.
Another Openhouse original pop up was our 2010 World Cup experience. This New York pop-up location had stadium seating for 70 fans, a cantina, concession stand, training ground with NY Red Bulls players who provided individual soccer instruction and a pop-up retail space. For more than a month, 201 Mulberry was the home to crazed (in a good way) fans sporting jerseys of every color. That was the goal.
Pop ups create meaning in different ways for different players. Attendees of a Nolita pop-up space / Soho pop-up space love to be entertained. Real estate owners of a Nolita pop-up location / Soho pop-up location love making sure they can pay their bills. Brands who work with a Nolita pop-up retail space / Soho pop-up retail space love being able to secure square feet without having to shell out for a yearly lease. The neighborhood, meanwhile, loves a Nolita pop-up / Soho pop-up because it introduces an ever-changing pop-up retail location to the area. Big-city vibrancy relies on the constant flow of people, culture and trends, and that’s what Openhouse brings to the block.
NYC POP-UP EVENT SPACE SPECIALISTS
Whether you’re searching for an NYC event space, a Bowery Party Space, a New York event space, a Brooklyn Space, New York City event space, NYC Event Space Kitchen, NYC Private Event Space event space new York or event space New York City, there’s only one New York event space you want to work with: Openhouse Gallery.
Since 2007, Openhouse has been hosting and producing pop ups – those fleeting influential NYC events that come and go like reality show celebrities. Openhouse stays, though, right there on 201 Mulberry between Spring and Kenmare in the heart of Soho’s Nolita neighborhood. We’re the first New York City event space to consistently roll out pop up events, and we’ve had the opportunity to work with a diverse client list. From Clinique to Converse, Mercedes to Microsoft, Piaget to Pepsi, Ford Models to Salvatore Ferragamo, brands trust Openhouse to connect with a desirable audience. Google, Microsoft, Saatchi + Saatchi, Urban Daddy – whatever the brand, we’re connecting them with their target audience.
UNIQUE NYC EVENT SPACES
Event spaces in New York are a dime a dozen, so Openhouse takes New York event spaces to the next level. We create Manhattan event and pop-up concepts like Big Cheesy, Park Here, 201 Mulberry and Play Beautiful. We offer you professional photographers to capture the night. We leverage our 15,000 fans to get people there, through social media and newsletters. We get press from the finest journalists in town.
Plus, we have a fantastic event space at 201 Mulberry Street. Openhouse’s NYC location has 4,850 square feet of pristine, divisible all-white space with five skylights that flood the rooms with natural light. We’re located on street level – booyah! – and the heavy foot traffic that passes by each day can’t help but look through our 20-foot glass facade into your beautifully curated space. Openhouse is a tall drink of water, too, with 16-foot-ceilngs that allow for creative New York City event installations. No Manhattan art gallery installation is too tall! Our track lighting means no more fumbling with trusses, gobos and sandbags. Our curb-cut sidewalk means you can drive a car (like Mercedes did) or a fleet of king-sized beds right through Openhouse’s front door.
