201 Mulberry is the all-white pop-up and event space in Soho. It has skylights, 16’ ceilings, a 20’ retail facade, blazing-fast WiFi, three bathrooms, 4500 SF, and can accommodate up to 250 people. The space has great natural light and an open, loft-style feel paired with display-ready white areas that are offset by raw, exposed brick.
Have 20’ facade space in trendy Nolita that allows for a display vehicle. Showcase your company or product in our windows, and be easily identified by anyone finding your event as a destination. Become part of the neighborhood and launch your very own brick and mortar pop-up for even just one day.
It’s easy to use the 201 Mulberry space because it’s the perfect white canvas for whatever you want to promote. The all-white space has massive skylights providing tons of natural light, but also doesn’t compromise on wall space to showcase art or have as branding opportunities.
EASY TO DIVIDE
With a natural divide in the space through built-in walls, this space is perfect for breaking up activations throughout the space or easily blocking off a back of house area. 201 Mulberry can be fully utilized through creating an interactive experience throughout the different segments, or divided into an area for staging and storage with the initial open space used for the event. The options are endless and can work with any vision!
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