Pop-up case study: Creating New York’s first pop-up park with Park Here

New York winters are nasty, brutish and long. Park Here was a nice alternative, not just from winter, but also from the endless string of shopping pop ups around Christmas. Instead of more sales, Openhouse created an indoor space that was free to the public during the day and full of private events at night.

Safa Samiezade’-Yazd weighs in on park here

“With temporary retail spaces all the rage for start-up boutiques and bigger chains already looking to experiment with new locations, Openhouse Gallery has already made a name for itself in the business world as New York City’s only pop-up rental venue.” Safa Samiezade’-yazd, Care 2

The New York Daily News features Park Here

“The brainchild of the people behind Openhouse Gallery – a creative space that holds and hosts events – the indoor park has been a hit since opening earlier this month.” David Yi, New York Daily News

NY Magazine Park Press!

http://nymag.com/homedesign/features/70429/?mid=371686&rid=422565550&mboxSession=422565550 “A Nice Warm Place to Park It” If you’re susceptible to seasonal affective disorder, or just bummed out by large expanses of gray snow, find a haven in Nolita next week at the Openhouse Gallery. The 4,500-square-foot space is transforming itself into Park Here, a pop-up “public indoor park” complete with benches and faux grassy knolls designed by decorators … Read More