NBA Lock Out? No problem. Under Armour does b-ball shoe experiential party

Under Armour hosted “Are You From Here?” a media event and party celebrating Under Armour NBAers and some seriously colorful shoes. Professional, locked-out, basketball players Brandon Jennings, Derrick Williams, Greivis Vasquez and NY native Kemba Walker hung out at Openhouse Gallery Oct. 27 along with a few hundred others. The party celebrated Under Armour’s new “Are You From Here?” campaign, which included video, TV, online and print ad components. Under Armour chose Openhouse Gallery for its experiential angle. Check out pictures of the experience.

Photos by John Walder.

Under Armour Openhouse Gallery

Under Armour Openhouse Gallery

Under Armour Openhouse Gallery

Under Armour Openhouse Gallery

Under Armour Openhouse Gallery

Under Armour Openhouse Gallery

Under Armour Openhouse Gallery

Under Armour Openhouse Gallery

Under Armour Openhouse Gallery

Under Armour Openhouse Gallery

Under Armour Openhouse Gallery

Under Armour Openhouse Gallery

Under Armour Openhouse Gallery

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